It isn’t often in this day and age that a brand gets a thumbs up from the media for free. It tends to take something ground-breaking, shocking or truly innovative to create that sort of buzz.
When you think of brands likely to do it, a lifestyle brand aimed at 40+ women probably isn’t up there – enter JD Williams, who’s brand new ‘colour’ advert is doing just that!
We’ll let you watch the ad for yourself, but we are thrilled that finally, a brand is using colour, real-world situations and the voice we use ourselves, to actually speak up for our generation.
We’re not old, we’re not invisible and we do have lives. MAJOR thumbs up for this, the first fashion-focused brand to really recognise it!