Oy, Millennials, It’s Not Your Pink

It’s a universally known truth that each new generation thinks their the first.  The first to fall in love, hear new sounds or discover a new shade of pink for example.

millennials pink

Millennials, despite their unshakeable belief in their own uniqueness, are no different.  They love 90s music, which has its roots in 60s music. They wear clothing from a variety of generations, and they coined a whole term – Millennial Pink – for their most favourite shade.

No one has quite defined the shade exactly – somewhere between salmon, and grapefruit with a cool edge I’d say. Sort of like this:

This is a 1950s Formica kitchen – made extremely trendy at the time by Mammie Eisenhower, the President’s wife.  Mammie was a Millennial dream, wearing a pink gown with over 2000 rhinestones to her husband’s inauguration.

By the time she’d redecorated the Whitehouse, the trend took off and housewives the nation over were desperate to recreate the shade across their interiors.

Of course, it’s not just women who love pink.  In 1918 Earnshaw’s Infants Department declared blue for girls and pink for boys. This was based on the idea that pink, being the stronger tone was a better match for boyish aggression, whilst blue, with it’s calming, cooling hue was thought more suited to femininity.

The shift started in the 40s so the older baby boomers amongst us would have been dressed in both – and then in the late fifties and early sixties good old Mammie Eisenhower took over.  It is interesting to think though, in such gendered times, that our notion of boy/girl is so new.

In fact, it was only really the eighties and commercialism that encouraged us to do anything different – capitalising on new parents need to get the ‘perfect’ room in the right shade, looking just so.

The sixties saw pink take an edgier turn.  Twiggy et al rocked a shorter skirt and a cleaner line – but pink was in nonetheless.


Shirt dresses, boots, and bags were all hugely popular in the very same shade of pink so beloved today.  The current crop of insta-influencers would LOVE Bardot’s baby shade top-to-toe look.

Moving through the 70s (dusty pink shifts and boots) to the prime time for what is now known as Millennial Pink.

This shade was THE colour of the 80s (along with fuchsia pink and electric blue). No cheekbone could be considered dressed without a careful draping of mid-salmon powder. Let’s not forget the ubiquitous salmon pink suit – an essential of 80s style.

Admittedly the noughties were a quieter time for mid-pink tones.  Paris Hilton switched it to baby pink Juicy Couture.  But one decade does not give a tone to a whole generation.

That said, as the younger generation goes, I must admit they wear it well.  Moniker aside, this shade looks great on women of all ages, is timeless.  If you’re not twenty-one though, for a modern look don’t go head-to-toe.

Pair a pink blouse with leather jeans, for an edgy take on the trend.  Rose gold is done to death, but copper is a lovely way to add depth to what can other be a slightly flat colour.

Finally, don’t do what our Editor did and accidentally dye your dog pink.  It honestly NEVER comes out.



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