Jane Felstead

It was last year when the idea of a site for other women like me dawned – active, busy and ambitious women who just happen to be older.

Firstly it was going to be just fashion, but very quickly I realised that if I were going to write anything – then it would have to have more meaning than just that.

I decided to incorporate lifestyle and wellbeing and make the whole thing truly interactive and inclusive. I felt that with these issues covered, then there really was no end to what could be discussed and discovered – and who may benefit as a result.

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